Resume

​EXPERIENCE​
Social Media Director, The Divine Cupcake, August 2012-Current Eugene, Oregon

• Created 15 Facebook adverts for various promotions

• Achieved the goal of 1,000 new Facebook likes for September.

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Director of Media Relations, Balance the Buzz, April 2012-Current University of Oregon, Eugene

• Manage a team of three with a focus on event planning and social media
• Develop a campaign to increase safe drinking knowledge among incoming freshman by 15 percent
• Use Twitter and Facebook events to interact with university students
• Director of Red Dress Gala, Alpha Phi Sorority, 2011-2012 University of Oregon, Eugene
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Organized and marketed Annual Red Dress Gala Benefit for the American Heart Association
 

• Raised more than $14,000 through auction, dinner and dance for 300 guests
• Prepared media kit, including a news release, fact sheet, pitch letter and backgrounder
• Created invitations and donation forms using InDesign
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Director of Marketing, Alpha Phi Sorority, 2010-2011 University of Oregon, Eugene​
 

• Launched sorority blog with WordPress and managed social media tools
• Initiated and executed new sorority promotion techniques to potential new members through strong social skills at “meet and greet” events
• Presented to 160 members on philanthropy to improve understanding of the relationship to heart disease and women

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Sorority Assault Prevention Committee, ASUO Women’s Center, 2010-2011 University of Oregon, Eugene

 

• Collaborated with a team of volunteers to coordinate a weeklong campaign for “Take Back the Night,” including a 5k and self-defense class
• Created media packets for local news outlets and safety brochures
• Gave a 10-minute safety presentation to 10 sorority chapters on campus
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EDUCATION​
University of Oregon, Eugene, Expected June 2013
Bachelor of Arts in Journalism, Major in Public Relations, Minor in Business Administration
• Dean’s List Fall 2010 and Spring 2011

• Current member of Public Relations Student Society of America